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| Empty seats at the Reebok |
The forthcoming UEFA fairplay regulations are intended to redress some of the imbalance, limiting clubs spending to a proportion of their turnover. Theoretically, this would prevent rich owners coming into smaller clubs and spending hundreds of millions on new players without a sustainable business to fund it. However, it's a plan with flaws. Clubs will find loopholes, such as signing massive sponsorship deals to increase turnover. This is supposedly limited as part of the plan but as yet Manchester City do not seem to have been called to account for their incredibly fishy sounding stadium naming deal with Etihad. With the regulations pegged to turnover, it also means they essentially protect the status quo even more so than currently. The rules benefit huge clubs like Manchester United and Bayern Munich who have already invested in massive stadia and set up huge merchandising operations around the world. Smaller/medium-sized clubs who have challenged at the top of European football after investment from rich owners such as Villareal would be less likely to repeat their feats.

