What makes a good owner?

As i've noted recently, pressure is growing on the Everton board to provide some answers as to why the club apparently finds itself in such financial turmoil.

In the circumstances i've found myself wondering what it is that makes for a good football club owner. Here's what i think are the big 3:

1) Financial resources and business acumen

I don't think Everton need a mega-wealthy benefactor to come in and fritter away his billions to be successful. I think the club already has a lot of the ingredients to win things. Whilst they will need a certain amount of wealth (more than Kenwright) to allow the club to access credit on more favourable terms, I believe it is equally important to get an owner with business acumen. If someone could get the club punching just a little above it's weight through running the business more professionally, I really believe it could bring success. It's a travesty that administrative errors led to Everton losing a valuable young player (Gosling) for nothing and that the board wasted millions unsuccessfully pursuing plans for two ground moves. 

2) Someone with vision

For most Evertonians their beef with the board isn't really the lack of personal money they have injected into the club, rather it is the complacent, short-sighted way that they seem to have managed the operation for years and years. This has seemingly led to the club being outmanoeuvred by competitors with similar or fewer resources than Everton. I think we need someone with the vision to be proactive rather than reactive and make the most of opportunities when they arise.

3) Someone who values and communicates with fans
The fans are a football club's customers, the money they spend attending games and buying merchandise is a club's biggest source of income other than from television rights. These days the internet means that fans have access to more information and opinion about their club than ever before. For businesses in every sector the growth in internet use has made it increasingly hard to control the messages that their customers recieve about them. Now anyone can publish, the message that customers recieve tends to be whatever the masses say it is. The phenomena is even affecting dictators!

Social media is about having a two-way conversation and gradually this is what football fans are beginning to expect from their clubs. They want a chance to ask questions and recieve answers, give feedback and receive acknowledgement. The current board of Everton Football Club don't seem to have cottoned onto this yet, but I would like a new board to make addressing it a priority.